BLACK DIAMONDS

Exclusive Wine Brand

www.blackdiamonds.wine

In 2022 I began to work on the branding and packaging of "Black Diamonds, a South African wine made in Cape Town

We wanted the brand to reflect the luxury and exclusivity of the wine, so I chose a sleek black bottle and elegant label design.

I came up with the name "Black Diamonds" after a dinner party with family and it was chosen to reflect the wine's dark and mysterious character, as well as its exclusivity.

Body Rehab Clinic

Non-Invasive Body Aesthetics Clinic

https://www.bodyrehabclinic.co.za 

I was approached by Body Rehab Clinic in 2021 to help create their brand identity.

Once I had a clear understanding of the clinic's unique selling points and target audience, I began to develop the visual elements of the brand. I chose a pastel color palette and typography that conveyed a sense of professionalism, trust, and care.

I also designed a simple yet powerful logo that included a symbol of well-being, to communicate the services offered by the clinic.

Finally, I worked with the clinic to implement the new brand identity across all their marketing materials, from the website and social media to brochures and business cards. The goal was to create a cohesive and recognizable brand that communicated the clinic's unique value proposition and differentiated it from its competitors. The end result was a brand that effectively communicated the clinic's commitment to providing high-quality, non-invasive care to its patients.

Safe-Trace

Covid-19 Contact Tracing Solution

www.getsafetrace.com

To create a brand identity for a COVID-19 tracking solution called "Safe-Trace," I first conducted research on the current market and identified key differentiators for the product. I then developed a logo and color scheme that conveyed a sense of safety and optimism, as well as a unique visual identity that would stand out in the crowded market. I also created messaging and imagery that emphasized the solution't ability to track the spread of COVID-19 in real-time and provide users with relevant information and resources. Additionally, I established a clear brand voice and guidelines for all written and visual communications to ensure consistency across all channels. Overall, the goal of the brand identity was to convey a sense of reliability and trust to users, positioning Safe-Trace as a valuable tool for navigating the pandemic.

quipGO

Industrial Self Checkout Solution

www.quipgo.com

To create a brand identity for an industrial self-checkout solution called "quipGO," I began by understanding the target market and identifying key features of the product that set it apart from others in the industry. I then developed a logo and color scheme that conveyed a sense of efficiency and innovation, with a unique visual identity that would stand out in the market. I created messaging and imagery that emphasized the app's ease of use and ability to improve the checkout process for industrial settings. Additionally, I established a clear brand voice and guidelines for all written and visual communications to ensure consistency across all channels. Overall, the goal of the brand identity was to position quipGO as a modern and efficient solution for industrial self-checkout, that would help businesses to save time and money.

Savantix

Electrical and Instrumentation company

Developing a brand identity for Savantix, a company that specializes in electrical and instrumentation equipment, should focus on positioning the brand as a leader in the industry. This can be achieved by highlighting the company's experience, expertise and the quality of their products and services. A modern, sleek and professional logo that incorporates elements of electrical and instrumentation equipment can be used to establish the company's identity. The brand's messaging should emphasize Savantix's commitment to customer satisfaction and the reliability of their products. Additionally, showcasing the company's innovative solutions and highlighting their partnerships with industry leaders can further establish Savantix as a trusted and reputable brand in the electrical and instrumentation equipment space.